Naples Business
Readiness Center.
Legacy Worth Protecting.
Naples is Southwest Florida's premier coastal market — home to a high concentration of professional services, healthcare, luxury retail, and lifestyle businesses. Naples business owners have built exceptional enterprises in one of Florida's most affluent markets. They deserve to know their value.
The Naples
Business Landscape.
Collier County — encompassing Naples, Marco Island, and Bonita Springs — is one of Florida's wealthiest and most active business transition markets. The combination of a high-net-worth resident base, significant retiree population, and a mature professional services sector creates consistent demand for well-prepared businesses and a sophisticated pool of qualified buyers.
Naples has one of the highest concentrations of Baby Boomer business owners in Florida relative to its market size. Many Naples business owners built their enterprises during the region's rapid growth period and are now approaching transition age. The Naples market is characterized by higher average transaction values, more sophisticated buyers, and greater demand for professional advisory services — making readiness and proper valuation even more critical.
Naples's Main Street
Business Economy.
What Naples
Business Owners Need.
Is Your Naples Business
Ready For What's Next?
Your Naples business has documented systems that allow it to operate without your daily involvement.
You understand your business's current fair market value — not just what you hope it's worth.
Your financials are clean, organized, and tell a compelling story to a qualified buyer or lender.
You have a succession plan — whether family, management, or a qualified outside buyer.
Your customer base is diversified and not concentrated in one or two accounts.
You have a clear understanding of your exit options: sale, succession, ESOP, or transition.
You've considered the tax implications of a business sale or transition in Florida.
You know what your Naples business needs to be worth to fund your retirement or next chapter.
Know What Your
Naples Business Is Worth.
MAKO Score™ is the business valuation and readiness intelligence platform created by Gerard Perillo, CEPA®, CBI, M&AMI, MBA/JD. It gives Naples business owners affordable access to valuation tools and readiness analysis previously unavailable outside of expensive advisory engagements.
Naples Business
Owner Questions.
How do I sell my business in Naples, Florida?
Selling a business in Naples requires preparation, valuation, and the right advisory team. Naples businesses often command premium valuations due to the market's affluent buyer pool and high quality of life. The process begins with understanding your business's current value through MAKO Score™, then improving readiness across five key dimensions. SHARK Team®, founded by Gerard Perillo, CEPA®, CBI, M&AMI, MBA/JD, provides Florida business brokerage services to Naples business owners.
What is my Naples business worth?
Business value in Naples is determined by financial performance, industry multiples, operational readiness, and market conditions. Naples businesses often command premium valuations due to the market's affluent buyer pool, high barriers to entry, and strong cash flow characteristics. MAKO Score™ provides Naples business owners with affordable access to business valuation intelligence — visit makoscore.com to learn more.
What makes Naples a unique business transition market?
Naples is unique among Florida markets for several reasons: a high-net-worth buyer pool, a significant retiree population with capital to invest, a mature professional services sector, and a high concentration of Baby Boomer business owners approaching transition. These factors create a favorable environment for well-prepared Naples business owners — but only if they enter the market with clean financials, documented systems, and a realistic valuation.
What is succession planning for Naples business owners?
Succession planning is the process of identifying and preparing the right successor for your Naples business — whether that's a family member, a key employee, or a qualified outside buyer. For Naples business owners in a high-value market, succession planning is particularly important because the stakes are higher. The I AM SHARK Business Readiness Center helps Naples business owners start the succession planning process at any stage of the business lifecycle.
Does SHARK Team® serve the Naples and Southwest Florida market?
Yes. SHARK Team® serves Florida business owners throughout the state, including Naples and the greater Southwest Florida market. Founded by Gerard Perillo, CEPA®, CBI, M&AMI, MBA/JD — with 817+ transactions and $575M+ in volume — SHARK Team® provides Florida business brokerage, exit planning, succession planning, and acquisition advisory services to Naples business owners.
Other Florida Markets

Naples Business Owners
Deserve To Know Their Value.
Don't leave the future of your Naples business to chance. Start your readiness journey today — and know your value before opportunity, transition, or life forces the question.
