I AM SHARK

I AM SHARK™ — Built for Main Street. Inspired by Those Who Built It.

A Movement for Main Street Business Owners

MainStreetBuiltAmerica.
It'sTimeMainStreetKnewItsValue.

I AM SHARK is a movement built for the entrepreneurs who risked everything to build something meaningful. We help Main Street business owners understand their value, improve their readiness, create opportunity, and preserve the legacy they worked so hard to create.

Because every business owner deserves to know their value before opportunity, transition, or life forces the question.

Every Business Has A Story. Every Business Deserves A Future.

Founder Message

Why We Created I AM SHARK

Hear directly from Gerard Perillo about why the I AM SHARK movement was created and the mission to honor the entrepreneurs, families, employees, and communities that make Main Street possible.

Gerard Perillo

Founder, I AM SHARK

For more than twenty-five years, I've had the privilege of working alongside Main Street business owners.

I've seen the sacrifices. The risks. The sleepless nights. The determination it takes to build something meaningful.

And I've learned that behind every business is a story. A family. A dream. A legacy.

That's why we created the I AM SHARK movement. A movement dedicated to honoring the entrepreneurs, employees, families, and communities that make Main Street possible.

A movement built on a simple belief: The stories behind our businesses deserve to be told.

Too often, family members only see the finished product. They see the company. They see the building. They see the success. What they don't always see are the sacrifices that made it possible.

The early mornings. The late nights. The risks taken. The opportunities passed up. The moments when failure felt closer than success. The years spent carrying the responsibility of employees, customers, and family on your shoulders.

Many of these stories are never shared. Many are never documented. And many disappear when the owner eventually steps away. We believe that shouldn't happen.

We want children to sit down with their parents. We want grandchildren to sit down with their grandparents. And ask a simple question: When was the moment you wanted to quit? When was the moment you thought you might lose everything? What kept you going?

Because every business owner has a moment. A moment when the pressure was overwhelming. A moment when the future was uncertain. A moment when nobody would have blamed them for walking away.

But they didn't. They got up. They persevered. They stayed resilient. And they kept going.

Those are the moments that built Main Street. Those are the moments that shaped families. Those are the moments that deserve to be remembered. And those are the moments we want to preserve.

Through the stories and the voices we share, we're helping ensure that future generations understand not only what was built — but what it took to build it.

Inside the movement you'll discover stories from real business owners, including our Clipboard Moment series, where entrepreneurs share the defining moments that shaped their journey.

Because every business has a story. Every owner has a moment that changed everything. And every legacy deserves to be preserved.

This is more than a platform. This is more than a business community. This is the I AM SHARK movement. A place where stories are shared. Legacies are preserved. And Main Street is honored.

Join the movement. Honor Main Street. Preserve Legacy. Welcome to I AM SHARK.

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The Business Owner Journey

Five Steps.
One Clear Path.

Every step is designed for the Main Street business owner. Start with your assessment — the rest follows naturally.

01
Assess

Business Readiness Assessment

Complete the MAKO Business Readiness Assessment™. 10 categories. 0–1,000 scoring. Know exactly where you stand before opportunity arrives.

Take the Assessment
02
Score

MAKO Score™

Your MAKO Score™ is your readiness benchmark — a living number that tracks your progress, valuation trajectory, and market positioning.

Explore MAKO Score
03
Profile

Business Match Profile™

Build your Business Match Profile™. Define your industry, financials, geography, and opportunity objectives so the right match can find you.

Build Your Profile
04
Match

MAKO Match™

Once your profile is complete, MAKO Match™ scores alignment across 9 dimensions — industry, revenue, geography, capital, and readiness. Precision alignment.

See How Matching Works
05
DealRoom

SHARK DealRoom Live™

Invitation-only. Qualified sellers and buyers meet in a confidential, structured environment. This is where readiness becomes opportunity.

Learn About DealRoom Live

Ready to begin? Start with your readiness assessment.

Start Your MAKO Assessment™

The I AM SHARK™ Journey

Four Steps.
One Direction.

Everything begins with readiness. The rest follows naturally.

01
Step 01← Start Here

Know Your Value

Business Readiness Center™

Learn the drivers that impact business value.

Learn About Readiness
02
Step 02

Measure Your Readiness

MAKO Score™

Receive a valuation and readiness benchmark.

Explore MAKO Score
03
Step 03

Explore Opportunities

SHARK DealRoom™

Connect with capital, buyers, advisors, and growth opportunities.

Explore DealRoom
04
Step 04

Execute When Ready

SHARK Team®

Professional guidance when a transaction or transition becomes appropriate.

Meet SHARK Team

Not Sure Where to Start?

If You Own a Business, Start With Readiness.

Everything else begins there.

Start Your Readiness Journey
"The most undervalued asset in America is the Main Street business."
I AM SHARK Manifesto

Our Mission

Millions of business owners have poured their lives into building something meaningful — yet most have no clear picture of what they've built, what it's worth, or how to protect it.

I AM SHARK exists to change that. We provide the education, tools, and community that Main Street business owners deserve — helping them understand their value, improve their readiness, and create real opportunities for growth, succession, and legacy.

The Four Pillars

What We Build Together

01ReadinessI AM SHARK™ mark
73%

of owners don't know their readiness score

The MAKO Score gives you a clear picture of where you stand — and what to do next.

Get Your Score
02ValuationI AM SHARK™ mark

average value increase with proper preparation

Know what your business is worth before someone else tells you.

03SuccessionI AM SHARK™ mark
80%

of owners have no succession plan

Build a transition strategy that protects your people and your legacy.

04Legacy
30 yrs

average Main Street business lifespan

Your business is more than a transaction — it's a legacy worth protecting.

Explore Legacy Planning

Clipboard

Moment™

Clipboard Moment™

Every Business Has a Clipboard Moment™

The day an owner realizes the business they spent years building may one day change hands.

Inspired by the story of Joe & Eddie's Restaurant and the sacrifices made by generations of Main Street business owners.

MAKO Score™

Your Business Readiness Score Starts Here

The MAKO Score is Florida's premier business readiness assessment — giving owners a clear, actionable picture of their business health, value drivers, and readiness for growth, succession, or exit.

MAKO Score™78Business Ready

Readiness

High

Value Score

A+

Owner Stories

Built by Owners,
For Owners

Maria Gonzalez
18 years in business
"I had no idea what my business was worth until I went through the MAKO Score process. It changed everything."

Maria Gonzalez

Coastal Catering Co. · Tampa, FL

James Whitfield
22 years in business
"I AM SHARK gave me the language and the tools to have conversations I'd been avoiding for years."

James Whitfield

Whitfield HVAC Services · Orlando, FL

Priya Nair
11 years in business
"The succession planning resources here are unlike anything else available to small business owners."

Priya Nair

Nair Financial Advisory · Miami, FL

SHARKpreneur® by Gerard Perillo — Amazon Best-Selling Author
Amazon Best-Selling Author

SHARKpreneur®

Bite-Sized Strategies for Selling Your Business With the Shark Team

SHARKpreneur® was Gerard Perillo's first published business book and introduced business owners to the fundamentals of business valuation, exit planning, business readiness, confidentiality, negotiations, succession planning, and maximizing business value.

Think of this book as a starting point. The lessons from SHARKpreneur® ultimately helped inspire MAKO Score™, SHARK Team®, SHARK DealRoom™, SHARK DealRoom Live™, Clipboard Moment™, and the I AM SHARK™ Movement.

Learn More
Join the Movement

Are You Ready to Own Your Future?

Start with your MAKO Score — the first step every serious business owner takes to understand where they stand and where they're going.